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How To Handle PPC Landing Pages For SEO

by | Oct 10, 2022 | digital marketing | 0 comments

PPC landing pages play an essential role when it comes to the promotion of your website. Google always favours those pages which fulfil the various SEO criteria. If you want your page to rank up in the Google search results, you have to handle your PPC landing pages for SEO as precisely as possible. It is already understood that if you are working on your PPC campaign, you must have landing pages for your website. If these landing pages are not optimised properly, your ranking in search results can be hurt. Here are some valuable tips on handling PPC landing pages for a SEO Agency in Parramatta

What Is The Purpose Of Having A PPC Landing Page?

Landing pages can be used for SEO as well as PPC campaigns. Creating more PPC landing pages and optimising them helps you with your PPC campaigns. Your website may rank up in the Google search results for SEO. 

How To Handle PPC Landing Pages For SEO

Here are some tips to help you handle PPC landing pages for SEO: 

Add A Noindex Tag On Your PPC Landing Pages For SEO

In recent analytics, it is advised that you should not add any index to your PPC landing pages for SEO. This is so because the index tag gives you a better quality of analytics for your PPC campaign. Providing an index to your landing pages mixes all the data and hinders the organic search results data. This is why it is good to add a no-index tag to your PPC landing pages for SEO. You can always hire Parramatta SEO Services to do the job efficiently. 

Make Your PPC Landing Pages On A Subdomain 

When you create PPC landing pages on a subdomain, your landing pages are well-organised and do not require cross-linking tracking. It is not clear how impactful this tactic is. But in the more excellent picture, it somehow aids your PPC landing pages for better SEO. If you are looking for agencies to enhance your website’s SEO, you can hire the best Parramatta SEO Services.

Use Both For Maximum Effectiveness 

With frequent changes in the Google algorithm, it is always better to curate your web pages accordingly. Therefore, for maximum optimisation, try adding a no-index tag on your page and creating it on a subdomain. Also, keep the number of PPC landing pages reasonable. This will help you in the long run when you need to make changes in your PPC landing pages for SEO.

If you have PPC landing pages, it is always a good idea to keep them optimised. The purpose of your PPC campaign is to rank up in the results on Google. Keep in mind not to make any sudden changes. Analyse your page performance before making changes to PPC landing pages for SEO. 


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